Wow Tech are a hugely successful lifestyle brand based in Berlin.
Their specialist toys for both men and women had conquered the market in Europe, and Wow Tech were turning their eyes to the US. As such, they needed SEO-fuelled English content.
The brief was to create content for the male pleasure-seeking market, with a focus on men who wanted to go solo and enjoy themselves in their own time. It needed to normalise the tricky subject of self-pleasure, and label it as a lifestyle choice which could be enhanced through sex tech.
The result was a series of thoroughly-researched blogs with accompanying infographics that feature on Wow Tech’s O-Diaries online magazine.