I love football, and so do FedEx.
As official sponsors of the UEFA Europa League, FedEx needed digital content of the highest quality to showcase their involvement in one of the most important tournaments in world football.
The copy needed to excite while placing emphasis on FedEx’s important role in the footballing community across the continent. It also needed to draw attention to their competitions and initiatives, including the FedEx Performance Zone, a popular online player tracker for football fans.
It called on technical skill too, as it needed to be written in such a way that it would translate clearly from English into all of the languages of the participating countries across Europe.
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