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DFS / Rio 2016

Britannia is a sofa, but not just any sofa.
This was to be the official sofa of Team GB, and would take pride of place at their headquarters in Rio throughout the 2016 Olympic Games.

It was a sofa with an amazing story.
DFS, one of the UK’s leading furniture retailers and creators of the Britannia, wanted to make sure that story was told with detail and glory in an accompanying brochure.

With language that closely tied the passion and commitment of Team GB’s athletes to that of the designers and makers at DFS, it was a prestige project to provide copy for. When the games began, it was a real thrill to know that a piece of my work was out there in Rio at the Team GB HQ.


True Story, Nottingham UK


Furniture, brochure

DFS example 1
DFS example 2
DFS Example 3
DFS Example 4